Florist Window Display-Free-Samples for Students-Myassignment

Questions: 1.What are the type of display. 2.What is the purpose of the Window Display. Is it to promote a product, event, day or season? To sell a lifestyle, product or service? 3.Discuss on the elements and Principles of display and how they have been applied in the Window Display. Answers: Types of Display 1.Type of Display Open window: There is no glass panel in front or solid wall at the back of the display The display is enclosed with a large glass in front and an opaque wall behind. The purpose of Window Display This display aims to promote the products of the seller. Elements and Principles of Display. Attractive: The display looks attractive and appealing to the ladies to purchase the dresses. A good window display should capture the attention of the target clients(Alqui, 2013). Appropriate: The display is appropriate and therefore, it attracts customers instead of disappointing them. The variety of the colors used in the display makes the display more attractive(Stovall Construction Inc, 2015). Neat: The above display is neat and clean. The neatness of the display is met by both the aspects of cleanliness and arrangement(Lawrence, 2016). Adapting similar display at my workplace I will adapt this frost window display at my workplace by displaying variety of flowers on the front view of the store. I will arrange the flowers based on the color and sizes to ensure that they capture the attention of many customers as possible. Props and Materials used to create the display. Stands: They were used to hold the items in different positions to demonstrate to the potential customer all the products being offered. . Colors. The combination of several bright colors have been applied to make products on display attractive and visible. Potential Issues arising There is a possibility of construction problems arising. This display has consumed a lot of space that could have been used productively to stock more products. Alternatively, the available space is not enough to establish this type of display at my workplace. There is also a possibility of the display blocking other sellers stores. Two weeks maintenance required. The display at my workplace will still be new, and therefore it may be difficult to establish the appropriate display. Therefore, the crucial maintenance during this period will be focused on changing colors, arrangement and the type of products displayed to determine the style that looks more attractive to the customers. The style that seems to attract more clients during this period of two weeks will be selected as the right window display. Window Display 2 2.Type of Display. Open Window: There is no glass panel in front or solid wall at the back of the display. The purpose of Window Display. This display can serve two purposes. First, promotion. The display woos customers to purchase the products. Secondly, it can serve as an event display. For example, a birthday event arrangement can adopt this concept. 3.Elements and Principles of the Display. Attractive: This display is attractive in the sense that it is well balanced and it has applied a variety of items, proportion, and harmony. Besides, the colors used in the display looks more attractive and appealing to the customers. Memorable: The attractiveness of this display can make it memorable to the viewers to the point of sharing its attractiveness with their friends. The theme of the display has combined both art and design and can deliver a message to all viewers. Additionally, if this display is used for an event like a birthday, it will be more memorable. Appropriate: Materials, props, and color that have been used in the display to capture the attention of the customers. This makes the display suitable for its intended purpose(Kennedy Parsons, 2016). Neat: This display has both the elements of cleanliness and neatness. Neatness has been achieved through the well-organized arrangement of all the items on display. On the other hand, despite the window display being the opened one, the aspect of cleanliness has been well observed(Burns, 2010). How to adapt this concept to my workplace Concerning the type of the jewelry products, we are selling at our store it may be difficult to use the same arrangement. However, applying this concept I can arrange jewelries in stands as displayed on this window. Props and Materials required to create the window display At my workplace, I will require jewelry stand. Additionally, painting different attractive colors on the surroundings will be appropriate to increase the visibility all items. Potential Issues arising The big problem that can accrue to this window display is a logistical issue. The arrangement of the products and the same time ensure their accessibility by the customers may be the challenge. This because while the customers are entering the store may block the display. Two Weeks Maintenance required. Maintenance in the first two weeks will focus largely on seeking for the appropriate arrangement. This will include placing different types of the jewelries base on the color and size on the stand and changing the location of the stand. The more appropriate arrangement will then be adopted. References Alqui, J. (2013, September 7). Five Principles of an Effective Window Display. Retrieved from CreativityWindow: https://creativitywindow.com/2012/01/5-principles-of-an-effective-window-display Burns, L. D. (2010). The Effects of Window Display Setting and Background Music on Consumers' Mental Imagery, Arousal Response, Attitude, and Approach-Avoidance Behaviors. Oregon: Oregon State University. Kennedy, A.-M., Parsons, A. (2016). Store Front Window Displays over Time and their Teachings. Auckland: Auckland University of Technology. Lawrence, S. (2016, June 7). Elements and Principles of Design for Visual Merchandising. Retrieved from https://www.vmplus.com.au/elements-and-principles-of-design-for-visual-merchandising/ Stovall Construction Inc. (2015, June 19). Common Types of Windows Used in Retail Store Construction. Retrieved from Stovall Construction Inc: https://www.stovallconstructioninc.com/news/common-types-of-windows-used-in-retail-store-construction/#sthash.wlgzmg6o.dpbs